Case study / The Windshield Shop
A clearer path from interest to booking.
Treaden connected service discovery, qualified requests, quoting, customer acceptance, scheduling, reminders, and measurement into one system for a Calgary service business.
In the first seven tracked days, the system recorded six enquiries. The shop also reports its first booking from a quote generated through it.
The first seven tracked days
Demand became visible.
September 23–29, 2026
Control panel counts, not measured lift. Page views are loads, not unique visitors; quote clicks are not completed quotes.
First reported booking
The shop reports a booking from a quote generated through the new system. This is owner-reported and is not independently confirmed by the first-week performance view.
01 / The starting point
They were getting interest. They couldn't see where it went.
The Windshield Shop had a reputation, real services, and customer interest. But the path from service choice to request, quote, customer response, and booking was fragmented. The team had no connected view of where an opportunity stood.
The owner recalls that some months brought perhaps two enquiries. A separate two-month Google Search price-match campaign produced seven enquiries after a few hundred dollars in spend. These figures came from different conditions and are not a comparable tracked baseline.
02 / The build
More than a new website.
The customer-facing experience is one layer. Treaden connected what customers see with the operating system the shop uses behind it.
Help people understand, trust, and choose.
Service paths, chip-versus-crack guidance, Google reviews, the Canadian Choice Award, and FAQs help visitors choose. Guided intake captures vehicle and job details; a private quote link brings them back.
Give every opportunity a next step.
Staff sort requests by service and stage, add phone or walk-in requests, prepare itemized quotes with expiry, share private links by text or email, and track delivery and response.
Connect acceptance to real availability.
After acceptance, staff check service and daily limits and pending work, assign bay and work time without overlap, confirm the appointment, and sync it with Outlook.
Keep the appointment on track.
Enquiry acknowledgements, confirmations, and appointment reminders support the journey, with delivery and confirmation history visible to staff.
See where interest turns into action.
Daily and page-level views show service interest, where phone and quote clicks happened, and the enquiries received.
One customer journey. One staff workflow. One measurable system.
03 / The customer journey
From the right service to a confirmed appointment.
A request starts the conversation. The shop prepares the price and confirms a time after the customer accepts.
Find the right service
Customers choose the service that fits their need.
Tell the shop what the job needs
The guided request captures vehicle, service, and job details.
Staff prepares the real price
The shop reviews the request and publishes an itemized quote.
Customer reviews and accepts
A private link lets the customer review the quote and move forward.
The shop confirms the appointment
Staff check capacity, assign work and bay time, then confirm the visit.
The system keeps working after the booking.
Confirmation Outlook sync Appointment reminders Delivery and confirmation history
04 / The operating side
The customer journey and the shop run through the same system.
Customers see a simple path. Behind it, staff manage requests and quotes, track responses, confirm capacity, and schedule work in one connected control panel.
Live configuration at review: new-enquiry acknowledgement texts and automatic appointment reminders were enabled. Automated quote follow-ups were built and configurable, but not enabled.
05 / The early signal
The shop can finally follow the journey.
The control panel shows what visitors do, where they show interest, and which enquiries arrive. In the first seven tracked days, it recorded 229 page views, 17 quote clicks, two phone clicks, and six enquiries.
The shop reports that a quote through the system has already led to a booking. The first-week performance view does not independently confirm that outcome.
The immediate change is visibility: the team can see demand, respond to it, and learn where the journey needs work.
How to read these results
Tracking began September 23, 2026, so there is no comparable pre-launch measurement from the same system. Earlier enquiry and campaign figures are owner recollections collected under different conditions.
Page views count loads, not unique visitors. Quote clicks show intent to begin, not completed quotes. The first booking from a system quote is reported by the shop and is not independently confirmed by the first-week performance view.
The Demand-to-Customer Build
What happens after someone becomes interested in your business?
Treaden builds the path from demand to a qualified customer decision—and the visibility to keep improving it.
See more work built around the customer journey.
Explore selected work ↗